Netflix accounts for one-third of the bandwidth in North America

Netflix Inc., the world's largest video-subscription service, increased its dominance of the online viewing market in a study, called "Global Internet Phenomena Report" and conducted by Sandvine Inc. Netflix accounts for 33 percent of all streaming traffic between the hours of 9 p.m. and 12 a.m. time frame in North America.

"People are absolutely using their Netflix service," said Dave Caputo, chief executive officer of Waterloo, Ontario-based Sandvine, a network services and research company. "I don't know whose library is better or bigger, but it's very clear that people use Netflix a lot more."

Meanwhile, YouTube represented more than one-fifth of all the downstream traffic on mobile networks in Europe. Despite all the streaming video in North America and Europe, both were outstripped by Internet usage in Asia. According to the study, people there consumed 659 MB of data per month, up 10 percent over the same period last year.

The firm expects that, even with high-speed LTE networks launching and expanding across the world, wireless networks will still face congestion problems as mobile device use increases — particularly on tablets.

"In order to be effective, traffic and congestion management practices for newly- launched LTE networks must be implemented at day zero to maximize subscriber quality of experience (QoE) and ensure a great, high-speed experience for all subscribers," the report said.

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